Event management company ITW Trans Group collaborated with specialists in large scale opening ceremonies, concerts, and events, The Musketeers. Having coordinated the creative vision behind the last three Pakistan Super League opening ceremonies, Creative Director Samer Feghali wanted to push the envelope of live entertainment boundaries.
“With an annual global audience of 50 million people, our goal each year is to keep this an exciting and engaging component of the tournament, and to push the creative vision for both the television audience, and those in the stadium” stated Samer. “AR was something that we had wanted to try for this event, but it was always going to be a risk - this duration of real-time AR rendering had never been done before. We worked with ITW, explaining they would be the first hosts ever to orchestrate an opening ceremony of this kind, and once they gave the green light, it was all systems go!”