Our people

Ash is the visionary force behind the disguise concept and origins. His passion for technology and visual effects has propelled disguise to the forefront of the industry. In 2003 Ash co-founded United Visual Artists, a London-based art practice integrating new technologies with traditional media, which in turn led to the creation of d3 Technologies in May 2010. In November 2017, the company renamed to disguise.

Ash is responsible for many of our key market relationships with creative communities in America and Europe. He is known for his positive attitude, ability to write creative code and understanding of complex situations, which makes him invaluable to many of our clients when on site and under pressure to deliver productions.

Fernando's mission is to put disguise at the heart of every inspiring visual experience in the world and democratise its production workflow, enabling anyone to realise their creative vision. Since joining disguise, Fernando has led the company on a continuous growth and expansion journey, opening locations all over the world, growing the team year-on-year, and recently attracting a majority backing from the Carlyle Group with Epic Games taking a minority stake.

Fernando brings eighteen years of executive and leadership experience across retail and manufacturing, having worked and led in five countries. Prior to disguise, he was CEO at A2B Bikes, and has also held CFO and senior financial roles at Ultra Motor, L’Oréal, The Body Shop, Gillette (now P&G) and Lidl Spain. He has a BA in International Business Studies and speaks seven languages.

Bill has extensive experience in the film and video industry. Formerly CEO and President of The Foundry, which he led for over a decade, Bill has organically transformed the company from a niche visual effects software business into a global force in the development and distribution of post-production media tools and product design technology.

Bill’s leadership skills earned him an Ernst & Young Entrepreneur Of The Year award in 2012. He holds a PhD in signal processing, numerous patents, a major feature film credit, plus a prestigious Scientific and Technical Award from the Academy of Motion Picture Arts and Sciences for his technology contributions to film.

Tom leads the Global Sales team at disguise, responsible for driving growth whilst ensuring the customer is always kept top of mind. He and the team are continually introducing disguise to new geographies and industries without losing sight of existing client demands.

Dedicated and energetic, Tom spends a lot of time in front of customers, travelling the world in order to best understand how disguise products are being used. He has always developed a deep understanding of the products he worked with - from operating broadcast cameras in his early career, to working with complex enterprise solutions today, and is passionate about new technology. Previously in senior management positions at Foundry and Yellowdog, Tom has a breadth of international experience in Media and Entertainment Technology within APAC and EMEA.

Lorna’s ambition is to enable and embed transformation in organisations, teams, and leaders. She plays an instrumental role in helping the disguise team accelerate their development, exceed their potential and achieve their goals.

Lorna has built her expertise in consultancy, including Interim HRD, Leadership Development, Team Development, OD, Talent and Transformation. She has grown organisations and the people behind them in a variety of sectors, with a career spanning UK and EMEA, including The Walt Disney Company, Belron and Accenture.

As Chief Financial Officer, Ryan oversees all financial matters for disguise including controllership, tax, treasury, analysis and financial operations. Over the last five years Ryan has been instrumental in developing the finance team,  helping triple the size of the business, expanding our global office footprint and securing disguise’s first round of private equity investment.

Prior to joining disguise, Ryan worked within a variety of roles across high-performing finance teams from The Body Shop, BD Pharmaceuticals, A2B and Young & Rubicam (WPP).

Abi is responsible for providing governance over disguise’s internal projects, ensuring external funding to our innovations and driving efficiencies between our teams. Prior to this, she was Head of Projects for The Foundry and is an expert assessor for InnovateUK. Past accomplishments include producing the Conference for Visual Media Production, editing shows for Channel 4 and the BBC, managing teams of editors and animators in the film and TV industries and collaborating with academics and the wider industry to create ground-breaking technology.