Panattoni Europe Gala

Poland-based industrial space developer Panattoni Europe celebrated the end of its business year with a gala at the Tor Sluzewiec racetrack, which featured innovative 3D video mapping by VES. A disguise rental partner, VES used disguise media servers to transform the interior of the Warsaw racetrack into an immersive steampunk environment.

“In our productions we always focus on customized, unusual solutions in terms of the venue and technology used,” says Michal Pieprzowski, Creative Show Director of Anix Event, the gala’s organizer. “This time we wanted to replace classic scenography with new technology and convert the building into one big, multimedia screen. The concept was possible thanks to client trust and openness.”

Panattoni Europe has developed 4 million square meters of warehouse or production facility space since 2005. That number includes as much as 3 million square meters in Poland – more than any other developer in the domestic market. So it was time to celebrate the conclusion of another successful business year with hundreds of invited guests.

VES was tasked with turning the historic, 1939-era Tor Sluzewiec interior into a warehouse full of moving, steampunk-style cogwheels. Invitees were surrounded by projections on the ceiling and every wall of the building; the dynamic visuals were integrated with a surround sound audio track.