case study 2010 1 min read

Ralph Lauren launch event

disguise creates stunning 3D video projections in New York and London for Ralph Lauren Flagship stores.

Drive Productions were chosen by high-end luxury brand Polo Ralph Lauren to create an innovative launch event for the new PRL UK e-commerce website and celebrate ‘10 Years of Digital Innovation’.

Ralph Lauren required a ground-breaking brand experience event with global reach that would have a worldwide influence on businesses and consumers alike, right on target for the 21st century online consumer and an international press, hungry for something innovative and a ‘never seen before’ experience. The event was inclusive to both an invited and public audience with an expectation for the coverage to ‘go viral’ via the client website as well as via a multitude of social media channels.

The disguise ‘Projector Simulation’ feature package was used for the first time to deliver two similar performances on the same night, one in London and the other in New York, for the celebration of the 10-year anniversary of RalphLauren.com, the designer brand in the digital space.