case study 2022 pdf

disguise partners on first-of-its-kind Illuminarium in Atlanta

In July 2021, the first Illuminarium opened in downtown Atlanta with the debut projection-mapped spectacle “WILD: A Safari Experience”. It showcases Africa’s most exotic animals captured by 240º native field-of-view custom camera arrays that transport visitors to a safari in Africa. In this case study you will see how disguise forms part of an impressive fleet of technologies that help drive Illuminarium’s massive, ultra-high-resolution displays, taking guests on an amazing multi-sensory journey.

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18,000

square feet of projection

4K outputs

174 million

pixels pushed

60 TB

of storage

The challenge

To fuel the unique Illuminarium experience required media servers powering 46 4K outputs – pushing 174 million pixels of content that are regularly updated. A technical workflow had to be established that would work for the creatives and scale repeatedly for the reels of content that have continued since the opening.

A further requirement was to not compromise content quality during the capture and display processes. Any signal degradation in that chain was unacceptable when creating a truly immersive experience that would transport the audience.

The solution

disguise worked closely with the Illuminarium team and Electrosonic, the system integrators, to overcome these challenges.

The key to meeting Illuminarium’s needs was to break up the massive content into smaller and more manageable chunks. Once the content was diced into pieces, workflows within disguise would synchronise the content and pull it all together again to play out in one coherent space that was fully synchronised.

“The sheer scale of this project and the technology required to make it happen was not attempted by many before us. Getting Illuminarium from idea to execution took us about two years – gathering the right technology partners, such as disguise, and designing a system that could deliver on this ambitious concept.”