NABA Show for Rome Fashion Week

The challenge

“The main goal of this project was to think outside the box and create a fashion show without a real catwalk,” says Matteo Zaniboni, Technical Manager and xR Specialist with On Air Studio. “At the beginning that was a limitation, but in the end it turned out to be an advantage due to the possibility of constantly changing the environments and making them more relevant to each collection of clothes.”

The solution

Different types of Unreal Engine environments were tested in pre-production to see which worked best to ensure smooth shooting on the xR stage. Experimentation by highly-trained On Air technicians and 3D artist Andrea Zucchetti from EDI Effetti Digitali Italiani, who modified amazing backgrounds in real-time, allowed the project to realise the potential of the disguise xR workflow. Once the scenarios were finalised, a day was devoted to programming on site to set up all the scenes for two days of shooting.